The New Digital World Era: A Brief Report on How People Access News

The today digital world news media is a focal point in supporting a democratic society.

When it comes to media pluralism, digital media is the main player in shaping news consumption and the way people engage democratic debates.

It helps users finding many more sources of news than ever before, supporting new business models for high-quality news.

New emerged digital portals such as Apple, Google, Amazon and Facebook are powerful in terms of access to news content but, they can also limit and affect the growth of third-parties news providers.

These portals can be classified into four groups: news collectors as Yahoo, search engines as Google, social media as Facebook and digital stores as Apple.

They all bring news content from third-party providers to consumers through a range of digital software, channels and devices.

The current Reuters Institute Digital News Report shows that 30% of online news users prefer search engines in accessing news, 22% prefer news collectors and 20% social media.

News collectors’ portals provide accurate news content packages to their users and should be similarly considered as established news media in terms of plurality, ownership and press regulation.

The other portals – search, social and apps – have a different approach in providing news to their audience. They function as “gatekeepers” by controlling information flows, selecting, sorting and then distributing information. In doing so, they deeply impact the audience interaction with the democratic society and culture.

All these new digital portals are solid organizations, affecting our everyday lives and the way we access news.

They influence the news readily available to users in the UK and around the world by challenging the future plurality regulation.

Kiev, Ukraine - May 20, 2013 - Hand pointing on keyboard with social media logotype collection of well-known social network brand's placed on keyboard buttons. Include Facebook, YouTube, Twitter, Google Plus, Instagram and more other logos.


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