Even for those of us who are pushing natural skincare and pescatarianism right now, being eco-friendly can be challenging sometimes.
But it’s not all about hemp anymore….
Everyone thinks about t-shirts with slogans about beach cleans and thin tie-die hoodies that, while they fit just fine with your sustainable island retirement plan, aren’t necessarily everyday-office-life appropriate. But, it turns out, it’s not like that anymore.
If your wardrobe consists of white shirts, t-shirts and jeans, with a few breton stripes thrown in, odds are you could probably go eco without giving up on glamour.
This year’s edition showcased sustainable collections in response to consumer demand for more ethical fashion. Most of the garments were made with organic cotton, recycled wool and Tencel which is a wood fiber extracted from forests, ensuring products are good for people and the environment with supply chain transparency.
Characterful ethical and sustainable pieces are the way to go if you’re not just all about basics.
For sure, it is hard to know what is good and what is bad on the high street and equally hard to find fashionable or youthful ethical clothing. That is why EFW is committed to promote brands that are both environmentally friendly and design oriented, featuring a handful of quirky and beautiful modern pieces.
Watch out my interview with Myriam Laroche, CEO and Founder of the Eco Fashion Week. She explains what’s in and what’s out in the Vancouver eco-friendly fashion system.